Building your playlists without your own videos

Okay, so you have a YouTube Channel. It looks great. But what do you put into it?

Content is king on YouTube and a large part of your YouTube strategy must revolve around building a Channel that people want to watch.

But don’t worry. Even if you don’t have a lot of original content, you can still build up your playlists by using other peoples’ videos.

Here’s how you do it:

While logged into your channel, find video content that you think reflects your Channel’s goals.

Under the video you will see this menu bar:

Click on Playlists to assign this video to one of your existing lists.

Next, you’ll see this menu bar:

Select the playlist for the new video.

Or, create and name a new playlist.

Create and name a new playlist.

This is an excellent way to leverage the good video that already exists on YouTube and put it to work for your channel.

For example, if you want to feature the attractions near your college or university, this is a great way to build that section on your YouTube Channel. Adding this video helps your channel appear vibrant and allows you to extend your content beyond your budget for new video.

Remember, though, since you do not own these videos you cannot assign key words or track viewership so you have a strong incentive to create your own content.