Annotations are notes, or call-outs you can use to direct viewers to take a specific action. Use them to link your videos together or create a menu so users can easily watch your videos without having to move to another tab.

Annotations also give you the freedom to be creative and interact with your viewers on a deeper level. Let viewers “choose their own adventure”, ask for subscribers, tell users what to watch next, or encourage feedback at the end of a video.

Want to know how one partner has used annotations successfully? Check this out.