Betty’s Kitchen has an impressive YouTube presence. With more than 12,000 subscribers she has, essentially, built her own food show.
Listen to Betty as she talks about how improving her metadata in her video titles, descriptions, and tags helped her reach more viewers. Yes, there are other forms of metadata (annotations, closed captions, etc.) that you can use but this is a really good place to start!
One of the most under-utilized tools on YouTube Channels are playlists. Frequently I visit channels that probably have some great content buried in the 239 videos they have uploaded . . . but who can find it?
Playlists allow you to group your videos thematically and provide a a simple way for users to find the content that interests them. To make your playlists effective, organize them by themes that are meaningful to your audience.
Because playlists are indexed separately from search, playlists also will help make your videos rank higher on searches. Remember to use SEO techniques such as well-written descriptions, key words and tags.
You can also embed playlists into websites to make them more visible to viewers.
Playlists will also increase discoverability because they are indexed separately from search.