Archive for YouTube – Page 2

Yale, the Musical

By admin · Comments (0)
Friday, March 5th, 2010

How can a college differentiate itself to high school seniors? The Yale Admissions Office turned to YouTube to offer a unique view of the college . . . . in the format of a musical! “Why I Chose Yale” is a clever and engaging way to introduce Yale Undergraduate Studies to a wide new audience.

The video was a huge hit. The “buzz” level was high on college discussion boards and the video has already racked up more than 450,000 views since it premiered in January. Not only is it appealing to prospective students, but it also is raising nostalgia levels among alumni.

Comments (0)
Categories : Colleges & Universities, YouTube
Tags : , , ,

Building your playlists without your own videos

By admin · Comments (1)
Wednesday, February 24th, 2010

Okay, so you have a YouTube Channel. It looks great. But what do you put into it?

Content is king on YouTube and a large part of your YouTube strategy must revolve around building a Channel that people want to watch.

But don’t worry. Even if you don’t have a lot of original content, you can still build up your playlists by using other peoples’ videos.

Here’s how you do it:

While logged into your channel, find video content that you think reflects your Channel’s goals.

Under the video you will see this menu bar:

Click on Playlists to assign this video to one of your existing lists.

Click on Playlists to assign this video to one of your existing lists.

Next, you’ll see this menu bar:

Select the playlist for the new video.

Select the playlist for the new video.

Or, create and name a new playlist.

Create and name a new playlist.

Create and name a new playlist.

This is an excellent way to leverage the good video that already exists on YouTube and put it to work for your channel.

For example, if you want to feature the attractions near your college or university, this is a great way to build that section on your YouTube Channel. Adding this video helps your channel appear vibrant and allows you to extend your content beyond your budget for new video.

Remember, though, since you do not own these videos you cannot assign key words or track viewership so you have a strong incentive to create your own content.

Comments (1)
Categories : Playlists, Tips
Tags : ,

Watch out Netflix – YouTube Offers Sundance Films

By admin · Comments (0)
Friday, January 22nd, 2010

On Wednesday, YouTube announced its partnership with the Sundance Film Festival to make five films – three world premieres at this year’s festival and two audience favorites from last year’s – available for rent on YouTube starting today, January 22, and running through the end of the festival on January 31.

These five films are now live on the YouTube homepage and can be accessed by by visiting YouTube Movies or through search.

How does it work?

Click on the thumbnail of the film you want to watch, you’ll be taken to a regular YouTube watch page where you’ll find a YouTube Rentals window over the video player. If you’re not signed in to your account, you’ll be prompted to do so. You’ll then need to complete your account setup by signing up for Google Checkout. Once complete, you’ll be taken back to the YouTube watch page where you can watch a trailer; if you decide you want to purchase a rental, click on the yellow “Rent” button and you’re ready to go.

This product is an early beta, which means you may encounter glitches during your rentals experience. Help us build a better product faster by sharing your feedback through our help center.

If you’re ready to start browsing the films, read the descriptions below and click on the links to see more.

“Children of Invention” explores the American Dream as seen through the eyes of a Chinese American family living in suburban Boston.

In “Homewrecker,” a prisoner on work release and a live-wire kook take a day-long ride in a seemingly stolen vehicle that neither of them will soon forget.

In “The Cove” an elite team of activists, filmmakers and freedivers embark on a covert mission to penetrate a remote and hidden cove in Japan, and shine a light on a dark and deadly secret.

When humble Linas, kicked off of his friends couch and spurned by his lover, finds a forgotten van on a llama farm outside Seattle, he begins lurching east with nothing to lose in “Bass Ackwards.”

In “One Too Many Mornings,” Fisher and Pete are two dudes with dude problems — one drinks too much and one just got cheated on by his girlfriend — and few prospects of helping each other out.

Here’s an overview on how the rental process works:

Comments (0)
Categories : YouTube
Tags : , ,

The Social Media Revolution

By admin · Comments (1)
Wednesday, January 13th, 2010

Comments (1)
Categories : YouTube
Tags : , ,

YouTube is changing the written word forever.

By admin · Comments (0)
Wednesday, December 23rd, 2009

If a picture is worth a thousand words, what is a video worth? It’s incalculable. YouTube and the plethora of video that it offers are changing the way that we communicate and I believe will profoundly influence the course of mass communications.

Take for example, the simple communication of instructions.

With video you essentially have a private tutorial with an infinitely patient teacher. You can watch the difficult parts over and over again until they make sense. And with YouTube, you have the opportunity to interact with that instructor through comments so you can get answers to your questions.

I’ve seen this play out in small ways. When my son got a new calculator — one that allows him to solve math problems that I’ve never even heard of — he didn’t read the instruction manual. Instead, he went to YouTube where he found a demonstration of the exact task that he wanted to perform. In less than five minutes he was completely empowered.

I use YouTube for its instructional properties as well. I’ve been teaching myself how to knit and crochet. When I need help with a technique or a stitch, it’s all there — in slow motion and high definition. Instructions that were indecipherable in their written format become clear and (frankly) obvious when shown in video.

How will that impact mass communications? In general, I believe people are reading less and that by using video to communicate thoughts, ideas and instructions, this trend further diminishes the impact of the written word.

That does not mean that our job as communicators is becoming obsolete; rather we must learn how to use video as an effective medium. People listen differently than they read. We need to understand that dynamic in order to create videos that use words and images together in a way that both educates and entertains. Writing isn’t going away. It’s just taking on a new form. One that is potentially even more powerful and influential.

Comments (0)
Categories : Colleges & Universities, Corporate Marketing, Public Relations, YouTube
Tags : , , ,

Building your play list: Tip #1

By admin · Comments (0)
Monday, December 7th, 2009

Many times when we suggest to a company or college that they create a YouTube channel, they worry that they don’t have enough video content to make it look robust.

Not a problem.

You can build your play lists by adding other people’s videos. Here’s how you do it:

  • Create a play list. A college or university might have a play list on local attractions, for example.
  • Search YouTube for videos that illustrate the topic.
  • Underneath the video are four options: Favorites, Share, Playlists, and Flag (see below)
  • Select playlists.
  • Choose the right playlist and click on Add.

Picture about adding videos to playlists

Comments (0)
Categories : Colleges & Universities, Corporate Marketing, Playlists, Tips
Tags : , , ,
« Previous Page